The Concept S, a Gallardo derivative.
The Estoque, a 2008 sedan concept.
Throughout its history, Lamborghini has envisioned and presented a variety of
concept cars, beginning in 1963 with the very first Lamborghini prototype, the
350GTV. Other famous models include Bertone's 1967
Marzal, 1974
Bravo, and 1980
Athon, Chrysler's 1987
Portofino, the
Italdesign-styled
Cala from 1995, and the
Zagato-built
Raptor from 1996.
A retro-styled
Lamborghini Miura concept car, the first creation of chief designer Walter de'Silva, was presented in 2006. President and CEO Stephan Winkelmann denied that the concept would be put into production, saying that the Miura concept was "a celebration of our history, but Lamborghini is about the future. Retro design is not what we are here for. So we won’t do the [new] Miura.”
[54]
At the 2008 Paris Motor Show, Lamborghini revealed the
Estoque, a four-door
sedan concept. Although there had been much speculation regarding the Estoque's eventual production,
[55][56] Lamborghini management has not made a decision regarding production of what might be the first four-door car to roll out of the Sant'Agata factory.
[57]
At the 2010 Paris Motor Show, Lamborghini unveiled the
Sesto Elemento. The concept car is made almost entirely of carbon fibre making it extremely light, weighing only 999kg. The Sesto Elemento shares the same V10 engine found in the Lamborghini Gallardo. Lamborghini hopes to signal a shift in the company's direction from making super cars focused on top speed to producing more agile, track focused cars with the Sesto Elemento. The concept car can reach 0-62 in 2.5 seconds and can reach a top speed of over 180 mph.
[58]
The Diablo was the fastest car in production when it was released in 1990.
The Diablo was released to the public on January 21, 1990, at an event at the
Hotel de Paris in
Monte Carlo. The Diablo was the fastest car in production in the world at the time,
[citation needed] and sales were so brisk that Lamborghini began to turn a profit. The company's U.S. presence had previously consisted of loosely affiliated and disorganized private dealer network; Chrysler established an efficient franchise with full service and spare parts support. The company also began to develop its V12 engines for
powerboat racing. Profits increased past the $1 million mark in 1991, and Lamborghini enjoyed a positive era.
[1]
The uptick in fortunes was to be brief; in 1992, sales crashed, as the $239,000 Diablo proved ultimately to be unaccessible to American enthusiasts. With Lamborghini bleeding money, Chrysler decided that the automaker was no longer producing enough cars to justify its investment.
[edit] 1994–1997
Setiawan Djody also owned supercar maker Vector (a
Vector W8 is pictured here), and hoped that Lamborghini and Vector would collaborate to the benefit of both companies.
Chrysler began looking for someone to take Lamborghini off its hands, and found it in a holding company called
MegaTech. The company was registered in
Bermuda and wholly owned by
Indonesian conglomerate SEDTCO Pty., headed by businessmen
Setiawan Djody and
Tommy Suharto, the youngest son of then-
Indonesian President
Suharto. By February 1994, after $40 million had changed hands, Lamborghini had left Italian ownership, and MegaTech took over the automaker, its Modena racing engine factory, and the American dealer interest, Lamborghini USA.
[1] Djody, who also owned a 35% stake in troubled American supercar manufacturer
Vector Motors, thought Vector and Lamborghini might be able to collaborate to improve their output. Michael J. Kimberly, formerly of
Lotus,
Jaguar and executive vice-president
General Motors, was appointed president and managing director. After reviewing the entire Lamborghini operation, Kimberly concluded that the company needed to expand its offerings from more than just one or two models, and provide a car accessible to American car enthusiasts. He implemented a marketing strategy to raise awareness of Lamborghini's heritage and mystique. In 1995, Lamborghini produced a hit, when the Diablo was updated to the top-end
SuperVeloce model. But in 1995, even as sales were climbing, the company was restructured, with Tommy Suharto's V'Power Corporation holding a 60% interest, MyCom Bhd., a Malaysian company controlled by Jeff Yap, holding the other 40%.
[1]
The Diablo would be Lamborghini's mainstay throughout the 90s, and was continually updated throughout the various changes in ownership.
http://www.sti.edu